In this interview, we talk with Adam Levenson and Ollie Glatzer of Somatone Interactive.  Adam is the COO, and Ollie is a Sr. Producer.  Both are musicians, composers, and game audio veterans. Somatone, based in the San Francisco Bay Area, is a worldwide leader in sound design, original music composition, voice production, and audio implementation. They support 15 full-time team members and several independent contractors and have credits to more than 1,000 games, including many top-sellers, across all genres. They work with AAA publishers and indie developers, in PC, console, mobile, casino, VR and more.

As this is “Cultivating a Career” month at DMN, Adam and Ollie were generous in their advice on this subject and all other questions that I put to them, including:

  1. The musical backgrounds of Adam and Ollie.
  2. The History and current scope of Somatone and it’s projects and clients.
  3. “Cultivating a Career” – lots of great advice on demo reels, etc.
  4. Somatone’s in-house composers and, do they work at a central studio, or from their home studios?
  5. Do you record live music and if so, for which games?
  6. Casino games – what are the tricks to creating addictive music?
  7. What is the future of game audio?  VR? Mobile? Indie developers?

and much much more!

Here is a quote about Adam from Charles Deenan on LinkedIn::

“Adam has a thorough understanding of interactive and emotional music. His relationships with many fantastic composers makes him a perfect source to get high quality, fitting music for any product. What sets Adam apart from others companies (providing similar services) is that he’s directly worked in the game industry for a long time in all capacities, gathering several highly acclaimed music/audio awards. On top of that, Adam is one of the smartest people you’ll ever meet. He “gets” what you’re after, and will always do virtually whatever it takes to make it happen. Highly Highly recommended.”

I would like to thank Richard Warp, a Producer at Somatone, for introducing us to them. Richard was one of our first Designing Music NOW Core team members and he is a frequent contributor on this site.

The interview is fast paced, funny, and full of great advice from both Adam and Ollie.  We hope you enjoy it!

Here is the video Podcast:

Here is the Audio Podcast on stream Mixcloud:

Download the Podcast

If you would like to download the podcast you can do so by clicking the link below:

DMN Podcast - Ep. 9 - Adam Levenson and Ollie Glatzer of Somatone Interactive

 

About Somatone

Somatone Interactive, Inc. was co-founded in 2003 by fellow Berklee College of Music graduates Nick Thomas and Kane Minkus, whose shared passions for music and video games fueled their vision to create a top-quality, one-stop audio production shop. This innovative pair initially worked on feature films, national ad campaigns and AAA games, eventually concentrating their creative energies on the burgeoning casual games sector of the industry. They gained an early foothold in this rapidly growing arena to become a leading force among casual game audio & sound design studios, eventually branching out across all genres, styles and technical requirements.

Today, Somatone has grown to include 15 full-time team members and several independent contractors. We hold credit to more than 1,000 games, including many top-sellers, across all genres. Because we have worked on a tremendous range of titles from nearly all major publishers and developers, as well as the indies, we have developed the expertise to make our clients’ projects sound great. With this track record, we are closely attuned to best practices and emerging trends in the industry.

Looking forward, we are working passionately to create more immersive and engrossing experiences through a variety of content and technology solutions in all forms of interactive media.

About Adam Levenson

Chief Operating Officer

Adam brings 23 years+ of experience in virtually every aspect of sound and music production to his role as COO at Somatone, where he oversees Somatone’s daily operations and focuses on advancing the company’s position as a leading global service provider. Adam held audio and music directorships at Interplay, EA and Shiny Entertainment. As Senior Director of the Central Audio and Talent groups at Activision, he oversaw audio production and audio technologies worldwide and contributed to major franchises such as Call of Duty, Skylanders, Spiderman and Transformers. Adam earned a Bachelor of Music degree in Percussion Performance from Boston University and a Master’s of Fine Arts in Music from the California Institute of the Arts. He is now a J.D. candidate at Loyola Law School.

About Ollie Glatzer

Senior Producer

Ollie has a varied background as a classically trained violist, sound designer, and composer who has worked on projects over the past decade which include film, dance, experimental media and games. Specifically, he has produced console, mobile and PC game audio for Sony, THQ, Harebrained Schemes, Griptonite, Flyinglab, Spin Master and many others. Ollie also acquired business experience as an account manager for the award-winning independent newspaper, East Bay Express. He is a graduate of the Oberlin Conservatory of Music with a degree in Music and Viola Performance and is also a practicing visual artist.

 

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